Introducing a New Category of Clean.

    Transforming an unknown but highly effective line of cleaning products into a dynamic innovation brand while introducing Tech Hygiene® as the first in a new category of clean.

    In collaboration with WHOOSH! inventors and stakeholders, the SOCO team developed an identity and packaging system that is modern, balanced and instantly recognizable as the next generation of clean.

    The Outcome:

    • A highly recognizable pack and mark that would support the brand as leader in a new category
    • An own-able descriptor/tag line that would identify the “Tech Hygiene” category within the market for the first time
    • A fully developed identity system with logo variations and sub-brand definition for easy line extension
    • An ongoing collaborative relationship with client and involvement in new product development and growth into other categories

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