Rise Little Earthling
Brand Identity & Campaign Work
Thoughtful style for modern little ones.
The recent launch of Joe Mimran’s “Rise Little Earthling” brings charmingly elevated style, organic, and responsibly sourced apparel and home items to young families by following the same ethos of all of his successes; thoughtful, well-made, and affordable products designed to inspire.
In collaboration with his product team, we connected the brand’s unique positioning with Joe’s signature style. This resulted in an identity system featuring a logo and visual language that combines classic minimalism with youthful energy. The “Rise Little Earthling” name refers to the universe and a shared commitment to doing better through positive messaging, imaging and better practices. Simple and endearing storytelling and campaign imagery capture a total lifestyle approach that young families with high taste levels and careful budgets would appreciate. A concise Brand Book informs and aligns the new brand across all launch platforms including digital, print, in-store treatments, signage, ticketing and labelling.
In collaboration with EP Claire Adams, SOCO also conceptualized and directed launch and seasonal campaigns, creating still and video/television content from brief to casting, on-set creative direction to roll-out.
The Outcome:
- The Rise Little Earthling brand identity system
- June 2021 Launch and activation of Rise Little Earthling as a charmingly conscious lifestyle brand for kids and young families, founded by Joe Mimran
- Campaign concept and direction including still and video/television content to introduce the brand, bringing forth a sweet minimalism and sensitivity, and connecting with young parents with shared values and style
- Creative Research including preferred market segment definition alongside category trend reporting
- Web and Social creative direction – to inform aesthetic, product presentation, and alignment of brand position
- The Far Out Friends a set of illustrated, value-focused, alien-monster characters conceived and designed in collaboration with EP, Claire Adams
Photo Credits
Photo #1 – Photographer: Genevieve Charbonneau, Styled by: Adrienne Shoom, H&M: Caroline Levin, EP: Claire Adams, Producer: Witchhouse Productions, CD: Solange Rivard / SOCO
Photo #2 – Photographer: Genevieve Charbonneau, Styled by: Adrienne Shoom, H&M: Caroline Levin, EP: Claire Adams, Producer: Witchhouse Productions, CD: Solange Rivard / SOCO
Photo #3 – Photographer: Carlyle Routh, Styled by: Adrienne Shoom, H&M: Caroline Levin, EP: Claire Adams, Producer: Witchhouse Productions, CD: Solange Rivard / SOCO
Photo #4 – Photographer: Carlyle Routh, Styled by: Adrienne Shoom, H&M: Caroline Levin, EP: Claire Adams, Producer: Witchhouse Productions, CD: Solange Rivard / SOCO
