An Institute’s Bold Approach to Brand Reinvention
An eight-month collaboration between IHPME and communications strategy and design partners Strategy Happens resulted in a brand identity system that would integrate a broad collective.
From the outset it was clear that IHPME had widespread loyalty from inside its walls and beyond. Yet there was loose cohesion in articulating the value of the Institute – nowhere was there a finger on the essence or a definition of the big picture that brought the idea of so many members and moving parts into alignment. With a formulaic and grid-like look to a decade old website (and content in so many layers that human intervention would at times be needed for help with navigation), the IHPME Communications team made a bold decision to create a new website as a pivot for transforming the IHPME brand, identity and communications delivery.