University of Toronto’s IHPME
Defining a brand where the whole is greater than the sum of the parts.
From the outset it was clear that IHPME had widespread loyalty from inside its walls and beyond. Yet there was loose cohesion in articulating the value of the Institute – nowhere was there a finger on the essence or a definition of the big picture that brought so many members and moving parts into alignment.
The challenge quickly emerged: to create a brand framework that would encompass a collective visual language and voice – something that would bring more than 200 faculty, 100 adjunct faculty, 300 students and almost 2,000 alumni onto the same page, and represent almost $6M in research funding.
The University of Toronto’s Institute of Health Policy Management & Evaluation’s brand identity system now delivers the Institute’s full energy and humanity, showcasing its community, and setting the bar higher for the academic paradigm. Its brand now reveals IHPME to be a fluid entity with a solid core.
In collaboration with IHPME’s leadership, faculty and communications team, we found the Institute’s strength in its responsive ability to shape-shift and meet emerging health system priorities in balance with its enduring dedication to health and healthcare. We knew we needed to reflect this in the branding. As such, guiding messages of ‘integrating the collective,’ and ‘cultivating intellectual exchange’ were encouraged. The IHPME identity system clearly extends from the University’s established look and feel while asserting IHPME in its own right as an innovative and responsive leader in research and professional contributions with a community that can ‘uphold knowledge. It transforms healthcare.’