Trius

Aligning the luxury of the Winery experience across all expressions of the brand.

Trius is all about pure notes, the earth, grapes, and beautiful food and wine. By connecting all design and communications with the terroire and a newly realized positioning, a well-loved brand settled into its exquisite roots.

When we started working with Trius, most visitors were arriving excitedly in awe of the beautiful grounds and then found themselves confused by several unsigned beige buildings.

Our priority was to develop an overarching retail strategy to bring focus to the exceptional offering and to make navigation easy and pleasurable.

We designed and oversaw the installation of digital and traditional signage systems, including hand-made feature signs highlighting the wine store, the restaurant and low-level wayfinding for key areas on the grounds. Our work extended to all related collateral and label design for the premium Trius Showcase Wines.

The Outcome:

• Iconic, inspired, innovative – A stage set for a brand in constant evolution
• An over-arching retail strategy designed for a rich, easy and full experience at the Winery
• Custom branded feature signs highlighting the Wine Store, the Restaurant, and the Tasting Loft, with an epic mural installation on the Press House
• Brand alignment across all physical touchpoints including decor, merchandising, signage, outdoor murals, printed collateral, and an award-winning Trius Showcase Wine Series label design