bluboho

A brand that captures life’s intangibles with refined jewelry.

bluboho jewelry represents a forever filled with quiet moments and wild rides. It’s a curated mix of refined and thoughtful pieces that balance rawness with beauty while punctuating the unfolding story of the free-spirited life.

When SOCO started working with bluboho, its owner embodied the brand. With a charmed heart and vision, this retail star noted that the right energy was not translating purely across every touchpoint.

In collaboration with the bluboho team, SOCO refined the existing logo, added the tagline “Refined Jewelry,” and developed the “bluboho style guide” that would act to inform all creative decisions surrounding packaging and store design, campaign visuals, and storytelling. In effect, we worked together to take the brand out of the owner’s head, creating efficiencies, continuity and aesthetic beauty forever and a day.

Consulting and designing as external brand steward, our ongoing work has included updates to bluboho’s dynamic brand book that allows for aesthetics and messaging to change in the moment as indicated by product design, the times, and the values of the brand, while maintaining a common thread that runs through all content for instant recognition and an ever-growing and ever-loving following.

The Outcome:

• Urban bohemian style, refinement, and consistency where needed with creative flexibility to allow for self-expression
• The stores have evolved as experiences worthy of life’s most important moments and as the perfect day-to-day drop-in for a quick hug and a friendly post.
• The website is dynamic, with stories authentic to the bluboho girl in every season. Highly shopable and engaging, the web extends to a forgotten cart message that has increased sales by 30%. As bluboho continues to grow and evolve, these will be constant; the quality of the product, the honest warmth of every physical and digital interaction, the relentless innovation that positions this brand as a leader in its category, and most importantly the connection with customers who soon become good friends. We invite you to visit bluboho and enjoy.