We are a creative boutique specializing in identity system and campaign design for brands and individuals with heart.

Through dynamic exchange with our clients, we challenge industry clichés using a unique process that balances the direction of specialized teams, regardless of project intensity, connecting brands with audiences on their own meaningful terms. The results are human-centred and beautifully spirited physical, intellectual and energetic expressions of brands that disrupt and become much loved.

What we do is special. It’s a bit kick-ass, actually.

SOLANGE RIVARD

SOCO Founder + Creative Director

Solange Rivard is an award-winning Creative Director specializing in fashion and lifestyle. Solange’s leadership style focuses on creating highly engaging human- and life-centric identity systems and campaigns that align internal teams and captivate audiences.

With a deep understanding of culture and design, Solange’s work resonates with clients and consumers. Her distinctive SOCO style embodies an informed purpose and fosters a spirit of big, collaborative thinking.

Brand Identity Systems & Campaigns

Solange’s approach challenges industry clichés, resulting in productions rich in visual and conceptual value, while staying true to a brand’s unique voice. Clients appreciate Solange’s ability to cultivate energized and clarified visuals reflecting the brand’s truth.

Personal Brand Coaching and Design – Launching Summer ’24

For thought leaders, visionaries and disruptors, we are pleased to introduce an attuned personal brand offering as an extension of our practice.

In a thoughtfully collaborative approach, Solange leads 1:1 and group sessions to clarify, align and energize image, narrative and visual identity for broader reach, greater good and truth in message.

We are currently accepting clients.
Please email hello@sococreative.ca for details.

Collaborators

Micah Cameron

Style Consultant

Micah’s intrinsic understanding of cultural mood and intertextual style, make her a major asset to the SOCO team. With an ability to identify and encapsulate the mood and personality of a brand through mindful curation, she imbues retail spaces with the same authentic awareness and chill vibe that defines her own professional style,

Micah's experiences in New York attending Parsons then as a stylist, and in Toronto as Women’s Wear Fashion Director at HBC, and CEO of Frankie’s Surf Club arm her with an ability to offer consumers seemingly exclusive access to what makes a brand special.

Micah brings assured vision to every project.

Julia Zarb Ph.D.

Strategist / Director, Zarb Consulting

Julia Zarb is a catalyst for promoting data-driven technologies in the US and Canadian health/life science ecosystems. With expertise in marketing, communications, business development, and change management, she leads initiatives that connect stakeholders across diverse fields, including providers, patients, pharma and life sciences, healthcare organizations, payers, academia, IT vendors, government agencies, and policymakers.

Julia's impressive track record includes serving 32 organizations and establishing over 200 partnerships, solidifying her reputation as a trusted advisor in digital health and AI.
What sets her apart is her unique blend of professional impact and academic perspective. This enables her to drive meaningful change and deliver valuable solutions aimed at enhancing health and care.

Anna Duckworth

Brand Builder - Marketing and Communications

Anna Duckworth is a writer, a brand builder, and an expert in content, creative, brand marketing and communications — specifically across CPG and e-commerce. She’s worked in wellness, fashion, publishing, tech, lifestyle, and sustainability with a particular interest in emergent categories — the ones fun and complicated enough to shift the culture.

She co-founded venture-backed Miss Grass, dubbed "the goop of cannabis" by W Magazine. And one of the "50 talented, visionary individuals pushing culture forward right now," according to PAPER. She’s worked for brands and titles like dosist, Cove, Bruce Mau Design, Faraday Future, The Alpine Review, and is a founding member of The Board.

Her work's been featured in Bloomberg, Forbes, New York Times, Time, Fast Company, Los Angeles Times, Rolling Stone, Financial Times, Glossy, Business of Fashion, and W Magazine to name a few.